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  IDENTITY:  
     
  The Logo
Our simple choice of typeface is deliberate. It is the reason why we write our name in lower case - humility for every milestone we cross, every project we engage, every talent we attract and every client we face.

The red dot symbolises our holistic approach. It also reflects the passion and commitment to every stake holder.

The colour purple is a reflection of us as an organisation.


The Existence
Purple is a colour that does not exist by itself but as a combination of the colours Red and Blue - Blue reflects Stability and Red reflects Energy. Red is focusing, dynamic and active energy while Blue is cooling, calming and expansive. Red brings practicality to the undirected expansiveness of the Blue, and allows more creative energy to emerge. For this reason, InVU is associated with Innovation and Inspiration with wisdom, dignity, independence and creativity.

Purpose
It is a colour of purpose which links us as an organisation with our stake holders; Our Clients, Our Principals and Our Team.

Royal
As a colour of Royalty, it symbolizes power and ambition to excel in every business vertical.

 
    
 
 
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